Prosper

Things we did

Strategic Narrative

GTM Strategy

Design for Growth

Client

Prosper

Year

2025

Live website

Visit website

Copycat drove the narrative, language, and brand that pulled Prosper’s unique advantages to the surface. Following the workshops, they went on to close $700k of net new revenue.

Beginning — The Problem

Prosper CFO (before) struggled to stand out in a crowded market that uses the same jargon, tactics, and accolades. They needed a narrative that would help them break their dependency on referrals and set the stage for their marketing mix.

Middle — Our Process

We flew out to Austin, TX, and ran 3-days of immersive narrative workshops. This set the foundation for their Strategic Narrative. From there, we repositioned their brand and established a GTM motion.

Language Model

Created a language model unique to Prosper that captures their advantages

Net New $700K

Increased conversions amongst prospects & drove $700k net new revenue following the workshops

Market Fit

Launched Prosper (no longer Prosper CFO) with higher fidelity and (BMF) brand-market-fit

New Growth

Embraced the vision they were originally timid about which unlocked new growth opportunities

End — The Outcome

Following the workshops, Prosper’s new narrative (when brought into sales calls) immediately increased conversions. Now they had the language to articulate their competitive advantage, which we pushed into a new site and growth strategy.

We interviewed 15+ firms before deciding on Copycat. Ultimately, we didn’t want another framework, another Storybrand lookalike, we wanted a sparring partner. One who understands what we want to accomplish and would fight for that vision.

Jay Dotson

Partner

More Work

Scalable Content Production

Verticalized Writing Teams

Editorial & QA