Mesa Advisors

SCOPE

Strategic Narrative

Website & GTM Strategy

LinkedIn Strategic Ghostwriting

Client

Mesa Advisors

Year

2025, Ongoing

Assets

Our work in action

Copycat transformed Mesa’s solo-operated sales process into a scalable brand engine, resulting in new clients and a consistent strategic narrative that resonates with prospects.

Beginning — The Problem

As a natural operator, Mesa’s founder, Emily, was trapped in a cumbersome, hard to scale sales process, manually hacking together materials while waiting on her personal network to send referrals.

Middle — Our Process

Through intensive workshops and strategic interviews, we extracted Emily’s deep and unique expertise to build a compelling brand narrative, new website, and LinkedIn thought leadership strategy that re-engaged her network and drove leads.

Fast Conversions $

Drove 10+ early conversations from LinkedIn, netting three new right-fit clients before the website even launched!

Network Activation

Re-engaged dormant network contacts through strategic email and LinkedIn launch

Core Positioning

Developed central messaging that captured Mesa’s unique POV and value

Sales Readiness

Built a scalable, easy-to-use foundation for marketing, sales, custom proposals, and onboarding

End — The Outcome

The engagement gave Emily newfound confidence, empowered by a professionalized brand, active marketing channels, and leveled-up sales assets that turned an entirely manual process into a legitimate funnel.

"Copycat built the backend sales engine I could never create alone. Now, I know I’m ready and able to scale beyond my current plateau. I’m already seeing new clients convert."

Emily Arnold

Founder & CEO

More Work