The SGL Impact Studio

Things we did

Strategic & Verbal Identity

Website, Creative Direction, & Copywriting

Positioning & Strategic Consulting

Client

SGL Impact Studio

Year

2023-Present

Live website

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By uniting SGL's abstract business model into a clear Strategic Narrative and communication platform, Copycat provided the directional force to build—and ultimately launch—a new division: The SGL Impact Studio.

Beginning — The Problem

Recently appointed CEO, Jen Alt was leading a company that struggled to define its diverse and comprehensive business model. As such, they needed clear positioning and a cohesive brand strategy to unlock the next iteration of the company.

Middle — Our Process

Copycat conducted a full-team Narrative Workshop, interviewing stakeholders to define SGL's identity, culminating in a unified narrative, positioning breakdown, verbal identity, and all-new website.

New Revenue

Developed a new narrative, department positioning, and ultimately helped unlock a new revenue stream

GTM Strategy

Strategized a multi-channel GTM launch, leveraging existing network connections

83.7% Open Rate

Achieved an 83.7% email open rate and 37.8% click rate

60 Calls / 48hrs

Booked over 60+ sales calls within the first two days which drove even more introductions afterward

End — The Outcome

The SGL team’s newfound perspective and direction led them straight to their next initiative. With our guidance, they refined their core offering and successfully launched their first for-profit division, focused on organizational health, strategy, and leadership development.

The response to GTM was incredibly strong — over 60 calls booked, new leads generated, referrals, a clear sales pipeline beginning to form, and our first conversion made. It’s only been six months since our first conversation and I can’t believe how far we’ve come.

Jen Alt

CEO

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