For Chad & Carey Hayes, creators of the $2.8B The Conjuring franchise, Copycat transformed their desire to give back into a profitable course that drove $100,000+ in sales and a thriving online community of over 1,200.
Beginning — The Problem
The horror franchise creators wanted to launch a screenwriting course that empowered their creative community, but they lacked the expertise to build structured material and disliked the standard—transactional—education platforms.
Middle — Our Process
We framed the course around the Hayes Brothers’ four core pillars of writing, built their go-to-market strategy, and produced a two-day live recording. The Hayes Horror Community—which we managed and ultimately monetized—kicked off with a screenwriting competition that gave three winners a year-long mentorship with Chad & Carey.
$100K in Sales
Generated over $100,000 in initial course sales
New Revenue
Created an additional revenue stream for the Hayes Brothers
Script Sold
Developed and sold an aspiring screenwriters script.
Grew Community
Grew the community to 1,200+ members
End — The Outcome
The engagement empowered Chad & Carey, grew their personal brands, and built an autonomous community where writers found immense value in connecting and sharing their craft.
"Copycat didn't just build a course. They gave us a model to build a profitable, self-sustaining community that is actually championing new horror careers.”
