Take control of the narrative.
To steer the conversation, you must frame the conversation. Narrative control begins with a story they remember and ends in one they believe in.
Unleash the power of your Ruthless Why™.
Our products are designed for growth
We believe every company deserves to tell their unique story.
With a Strategic Narrative, they can.
Core products
for mid-market companies with product-market fit
Specialized services
for early startups and brands up to $50M
Bespoke partnerships
with marketing agencies up to $250M
I. Active Listening
Our Narrative Strategists conduct a full brand deep dive:
→ Sales and marketing assets
→ ICP
→ Reviews or testimonials
→ Current communications strategy
→ Holistic growth strategy
→ Insight interviews (clients, teammates, advisors)
Deliverable: Narrative Audit & Synthesis
A full breakdown of key insight areas:
→ Problem areas in messaging
→ Marketing and positioning opportunities
→ Discrepancies between internal and external communications
→ Bespoke exercises for your upcoming Narrative Workshops
II. Narrative Workshops
We run three in-person or virtual workshops:
→ World-Building: Understanding your audience, their needs, and the industry at large
→ Character Development: Shaping your brand voice and personality
→ Hero’s Journey: Uncovering your X factor based on pain points you solve and outcomes you drive, then planning your brand’s growth
Deliverable: Strategic Narrative
The core components of a powerful story, aligned with your customer’s desires and your company’s true purpose:
→ Villain
→ Brand Hero
→ Ruthless Why
→ Promise
→ POV
III. Strategic Positioning
We mold and adapt your Strategic Narrative for use across priority channels and initiatives:
→ Sales scripts and assets
→ Marketing campaigns
→ Content initiatives (blog, email, social)
→ Thought leadership
→ Onboarding materials
Deliverable: Positioning Breakdown
Ubiquitous core messaging:
→ Positioning Statement (elevator pitch)
→ Communication Pillars
→ Key Messages
→ Pain Points
→ Differentiators
+ Frameworks for adapting to various touchpoints
Your brand deserves the be the hero of your story.
For teams of 1 to 5
→Starting at $15,000
For teams of 6 to 25
→ Starting at $22,000
For teams of 25+
→ Bespoke pricing
Strategic Narrative
Bridge the heart of your brand and the strategy you’re deploying into one unforgettable story.
If you’re trying to reach your next growth milestone—be it more sales, a new product launch, revenue predictability, entering a new market, or outperforming your competitors—this asset embodies and articulates the story you’ve always wanted to tell.
You’ll unlock messaging and positioning to drive…
Vision Alignment
Convey the true passion that drives your business and sets you entirely apart
Which drives...
Sales conversions
& shorter cycles
Marketing ROI & brand awareness
Team momentum
& day one buy-in
Networking opportunities
& advocates
I. Active Listening
Our Narrative Strategists conduct a full brand deep dive:
→ Sales and marketing assets
→ ICP
→ Reviews or testimonials
→ Current communications strategy
→ Holistic growth strategy
→ Insight interviews (clients, teammates, advisors)
Deliverable: Narrative Audit & Synthesis
A full breakdown of key insight areas:
→ Problem areas in messaging
→ Marketing and positioning opportunities
→ Discrepancies between internal and external communications
→ Bespoke exercises for your upcoming Narrative Workshops
II. Narrative Workshops
We run three in-person or virtual workshops:
→ World-Building: Understanding your audience, their needs, and the industry at large
→ Character Development: Shaping your brand voice and personality
→ Hero’s Journey: Uncovering your X factor based on pain points you solve and outcomes you drive, then planning your brand’s growth
Deliverable: Strategic Narrative
The core components of a powerful story, aligned with your customer’s desires and your company’s true purpose:
→ Villain
→ Brand Hero
→ Ruthless Why
→ Promise
→ POV
III. Strategic Positioning
We mold and adapt your Strategic Narrative for use across priority channels and initiatives:
→ Sales scripts and assets
→ Marketing campaigns
→ Content initiatives (blog, email, social)
→ Thought leadership
→ Onboarding materials
Deliverable: Positioning Breakdown
Ubiquitous core messaging:
→ Positioning Statement (elevator pitch)
→ Communication Pillars
→ Key Messages
→ Pain Points
→ Differentiators
+ Frameworks for adapting to various touchpoints
Your brand deserves the be the hero of your story.
For teams of 1 to 5
→Starting at $15,000
For teams of 6 to 25
→ Starting at $22,000
For teams of 25+
→ Bespoke pricing
Strategic Narrative
Bridge the heart of your brand and the strategy you’re deploying into one unforgettable story.
If you’re trying to reach your next growth milestone—be it more sales, a new product launch, revenue predictability, entering a new market, or outperforming your competitors—this asset embodies and articulates the story you’ve always wanted to tell.
You’ll unlock messaging and positioning to drive…
Vision Alignment
Convey the true passion that drives your business and sets you entirely apart
Which drives...
Sales
conversions
& shorter cycles
Marketing ROI & brand awareness
Team
momentum
& day one buy in
Networking
opportunities
& advocates
I. Gap Analysis (Onboarding)
We figure out what’s missing:
→ External Brand Analysis: Analyzing marketing channels, sales funnels, performance, and content
→ Team Alignment Survey: Gaining first-party insights to steer direction and illuminate gaps
→ Product or Solution Demo: Understanding your product and audience, and assessing for clarity and alignment
Deliverable: Company Audit & Roadmap
An overview of misalignment and missed opportunities:
→ Mismatches between Product and Marketing materials
→ Language discrepancies between Marketing and Sales
→ Areas of internal disagreement
→ Opportunities for improvement
IIa. Targeted Narrative Work (Ongoing)
We create and execute a custom roadmap, targeting problems in six distinct areas of business:
→ Product
→ Community (audience & segmentation)
→ Vision
→ Sales
→ Marketing
→ Alignment
Deliverable: Bespoke Each Month
Possible deliverables, based on need and priority:
→ Sales scripts
→ Marketing collateral (websites, capabilities decks, case studies)
→ Employee onboarding materials
→ Content strategy
→ Case studies and other assets
+ Custom resources, as needed
IIb. Foundational Pillars (Ongoing)
In tandem, we gather hidden insights from key players:
→ Department heads & teammates
→ Clients
→ Customers
→ Vendors or partners
→ Advisors or stakeholders
Deliverable: Content & Strategy Improvements
Opportunities and ideas to strengthen:
→ Messaging and positioning
→ Communication Pillars
→ Audience segmentation
→ Vision alignment
Monthly fee
→ $3,000–$5,500
Commitment required
→ 3 months to start
→ Month-to-month ongoing
Custom scopes
→ Contact us to get a free quote
Narrative Consultancy
Solve pressing problems and set your company up for a long-term partnership with compounding returns.
We take a targeted, boots-on-the-ground approach to what’s stifling your growth, creating custom workshops and deliverables just for you. We combine specialized problem-solving with foundational work to understand your company, client, and teams, resulting in refined messaging, positioning, and strategic insights at every touchpoint.
Custom workshops & deliverables
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I. Team Development
We handpick your team according to necessary expertise:
→ Project Manager
→ Narrative Strategist
→ Editorial Lead
→ Writers with medium and industry experience
II. Process Refinement
We adapt to, then improve, your internal systems, or create one to match your desired flow:
→ Content management
→ Project intake
→ Revision requests & feedback loops
→ Open communication channels
→ Personalized dashboards for full visibility
→ Custom automations & workflow integrations
III. Month-Over-Month Improvements
We meet each month to drive system efficiency and content excellence:
→ Content calendar review or development
→ Narrative refinement
→ Feedback on quality
→ Messaging and positioning updates
→ Content strategy brainstorms
Your Copycat team works together
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Monthly fee
→ $3,000 on average
Engagement terms
→ Month-to-month contracts
Volume discounts
→ Available upon request
Content Production
It’s time to take your airtight, resonant narrative into the world to reach your audience.
Copycat’s content production wing is a dynamic force of project management, creative strategy, medium expertise, and professional writers.
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And anything else with words
Book a Discovery Call
Curious what the cats have to say? Share a bit about your brand and we’ll give you our honest assessment of how best to strengthen your Strategic Narrative.
